The Impact of CPG Packaging Design Services on Retail Performance
The company creates packaging solutions that look great and work well while showing steadfast dedication to environmental responsibility. As a leading packaging design agency, we specialise in building and rejuvenating brands that aim to create a positive impact. Whether through sustainable practices, health-focused products, or social causes, we craft big ideas and engaging brand stories for the progressive FMCG brands of tomorrow. Sarah’s commitment to sustainability is a reflection of her brand’s mission to reduce environmental impact while delivering high-quality, delicious snacks. However, she emphasizes that achieving true sustainability in packaging will require industry-wide advances in technology and infrastructure, as well as more affordable solutions for small businesses. https://brandettes.com/sustainable-cpg-packaging-design-agency-services/
By blending research-driven insights with collaborative processes, they deliver packaging that drives sales, reinforces brand equity, and supports long-term growth. As sustainable packaging design agency navigates challenges amidst rising costs and shifting preferences, integrating sustainable packaging into their product offerings emerges as a strategic necessity. To address the environmental impact of packaging and ensure efficiency throughout supply chains, embracing sustainable options and leveraging technology such as process automation and transparency becomes imperative. This entails overcoming the complexity and opacity of supply chains through lean management practices and sourcing materials from renewable sources and compostable materials. Fostering a culture of sustainability within organizations not only aligns with consumer expectations but also drives efficiency and innovation in sustainable packaging solutions.
This company has created a shower-friendly bottle made of recycled paper products. Unilever invested $15 million in Closed Loop Partners Fund to recycle an estimated 60,000 metric tons of U.S. plastic packaging waste annually by 2025. Furthermore, Unilever is advocating for producer responsibility legislation that would significantly increase the broader investment needed from the industry to transform the recycling system. To address these challenges, CPG companies must collaborate with suppliers, retailers, and policymakers to develop innovative solutions and drive systemic change.
At Vdriven, our extensive CPG industry experience has empowered us to successfully partner with numerous food companies in their brand strategies. Our proven track record showed improved CPG brand profitability for the companies we have collaborated with. Re-inventing a brand to increase trial & repeat purchases in the crowded snack aisle, we highlight the super ingredients and super flavor that differentiate the chips from the competition. Translating the new brand story to a bolder brand identity and package design system inspired by the premium oils, Jackson’s has grown so fast – they’ve had to increase their manufacturing output ahead of their planned growth.
Monitoring metrics like the brand development index can help companies measure the impact of these efforts, ensuring they align with consumer preferences and long-term growth objectives. Similarly, tamper-evident seals and protective coatings in beauty packaging are critical for consumer trust in regulated industries. Balancing functionality and safety is essential, especially as shoppers demand packaging that meets their high expectations for cpg packaging design services and environmental responsibility.
Their clients have seen growth rates between 15% to 150% in their target markets. Product Ventures’ engineering team works directly within clients’ manufacturing processes to create adaptable solutions. They develop animations that show packaging stress points and surface tension interactions, which leads to better designs.
“There are a number of reasons why well-intended corporate efforts to establish sustainable packaging are not progressing,” declared John Blake, Gartner’s senior director analyst. Most plastics are not broadly recyclable, and the recycling infrastructure and aftermarket are limited, noted Blake. In an era where brand visibility can hinge on the smallest design decision, understanding the expertise behind packaging is essential. The most effective partnerships happen when design excellence meets measurable outcomes.
The packaging of consumer items, including the materials and processes used to package products for sale to consumers in-store and online, contributes to Scope 3 emissions for thousands of cpg packaging design services. Meanwhile, even though the retailers that sell consumer products are at different stages of maturity, their overall level of ESG engagement is increasing. Our study across 40 global retailers found that nearly three-quarters of them included a sustainability pillar in their corporate strategy. They are setting science-based targets for reducing their emissions or becoming Ellen MacArthur Foundation Global Commitment signatories for circularity.
Certified recyclable and naturally biodegradable, it provides exceptional resistance to water, oxygen, grease, and heat. Compatible with existing manufacturing equipment, it upgrades paper into sustainable, high-performance packaging. We’re not just rethinking packaging — we’re reshaping the future.With our sustainability promise, we drive resource conservation, embrace circular economy principles, and stay ahead of tomorrow’s regulations.
By embracing eco-friendly packaging, the CPG industry can contribute to a more sustainable future and create a positive impact on the planet. Either way, the shift towards more sustainable packaging is a great opportunity to optimize the entire consumer packaging experience. Key considerations involve pre-purchase (awareness), purchase (usability), and post-purchase (recyclability) decisions. When Richmond dreams, it shapes early ideas into tangible concepts using CAD design and prototyping tools.
Eye catching design tells a story, and builds trust before a customer even reads the label. ” Unfortunately, technology hasn’t caught up to this idea yet, but clever CPG packaging can certainly help convey the same message. At SC Johnson, you can make an impact on something greater than your day-to-day. You own 100% of what you create and can use it freely in any commercial project. Whether you want a box, pouch, or bottle, we understand the packaging you need and the look you’re going for.
From Hybrid Brandz (E66) is the Artflow artwork management solution and iC3D visualisation software to support consumer packaged goods (CPG) companies and brand managers around the world. Quality design has been fundamental to Dapy (E32) and its philosophy over the last 40 years, whereby integrity and savoir-faire are engineered into every product. All of this is realised through the use of smart technology that delivers transparent data and optimises speed and cost-to-market. As the heartbeat of London’s packaging design community, London cpg packaging design services 2025 has this critical element of the value chain well represented through its exhibitors and supporting educational programme. Design helps products stand out and makes sure packaging is suited to the application. Packaging design must also consider consumer safety and the environment and ensure compliance.
As an innovative plastics processor, we can provide a wide range of targeted solutions that meet your company’s unique challenges. Our more than 65 years of experience enable us to serve businesses across a broad spectrum of industries. Ultimately, packaging is more than a cost—it’s an investment in brand success. Whether driving innovation, addressing environmental concerns, or delivering a seamless consumer experience, smart packaging choices can elevate brands in 2025 and beyond. By embracing this opportunity, companies can create solutions that resonate, inspire, and secure their place as leaders in the marketplace. Forward-thinking brands adopt sustainable packaging solutions that comply with current laws and anticipate future changes.
Machines already on the market make size-to-fit cardboard containers available to any packager or brand owner, with substrates tailored to the devices. Plastic films used inside cereal boxes and snack foods are one of the most pervasive forms of plastic packaging and wholly unrecyclable. A fiber-based alternative to such flexible films, Preserve®, has been introduced by PrintPack for wrapping granola bars and salty snacks. Importantly, it has passed testing protocols for repulpability and recyclability.
Now CPG brands have to find ways to let their design and eco-agenda work together to make the perfect packaging so they can appeal to their audience on both levels. Kraft Heinz tested a cpg packaging design services -based bottle made from sustainably sourced wood pulp last year for its iconic ketchup bottle. The material used for the bottles enable them to be made in a variety of shapes and sizes. The company has already made strides toward its corporate sustainability goals by making its ketchup bottles more environmentally friendly by developing a plastic bottle with 30% recycled content in Europe.
SmashBrand is reshaping food packaging design with their PREformance™ Testing Suite. Their system analyzes the vital 3 to 13-second window when consumers make decisions at retail shelves. Their work for Simply Sharon’s, with eco-friendly packaging using biodegradable materials and vegetable inks, won the 2015 American Package Design Award. On top of that, their trailblazing design for Surfsnax earned them the prestigious Netty Award, showcasing their technical expertise and innovation. Their design process takes 4-6 weeks and includes everything from material selection to compliance requirements.
For brands looking for long-term packaging partnerships anchored in elegance and clarity, they deliver review-worthy design with consistency. Main St. Group® is a retail‑focused agency with over 50 years of experience, offering custom design, impactful displays, innovative packaging, fulfillment, and logistics. They’ve developed branded multi‑packs (e.g., American Crew), acrylic can dispensers, interactive in‑store displays like Kraken, and holiday modular displays. They excel at merging packaging with point‑of‑sale activation and sustainable retail solutions. We recommend cpg packaging design services seeking bespoke packaging with strong visual narrative. Our review highlights her award-winning work on IO Cosmetics and CBD beverage packaging, demonstrating clean layout and compelling brand alignment.
They hold a track record of creating consumer-desired structural designs, like the simple yet impactful package structure they designed for NatureSweet that elevated the brand’s prominence nationally in the produce segment. From legacy brands to disruptive innovations, we’ve successfully launched hundreds of packaging solutions that drive sales and market share and hit your sustainability goals. At Product Ventures, we merge the power of design thinking with a comprehensive, end-to-end approach. This means we’re with you every step of the way, from the initial spark of an idea to a finished product that flies off the shelves. We dive deep into consumer needs, explore innovative solutions, and deliver packaging that’s as sustainable as it is captivating.
Their FutureFit™ technology, launched in 2024, helps identify generational packaging risks and streamlines manufacturing processes. Our down to earth, pragmatic approach has attracted some wonderful clients in the world of cpg packaging design services, whether large or small, global or local. We strive to push a cost effective, eco friendly and sustainable approach in all that we do from a complete rebrand, all the way through to simple pack change. In addition, Chiwis’ packaging played a crucial role in securing shelf space in high-traffic retailers. The brand’s visually distinctive packaging helped attract customers and communicate the product’s health benefits and natural ingredients—a key factor in driving sales in the competitive snack aisle. This agile approach extended to packaging, where Chiwis could iterate on designs and materials based on market feedback and emerging sustainability trends.
Steel offers a strong, safe and versatile solution for the secure packaging of food and other goods. Without needing preservatives or energy-intensive refrigeration, it extends food shelf life for up to 5 years, reducing waste. 82% of used steel packaging is currently recycled in Europe, becoming new steel products.
Cpg packaging design services is a visionary business and technical leader with 30+ years of experience across global brands. Blending strategic consulting with executive coaching, he helps organizations drive growth and innovation. A recognized thought leader in packaging, he has earned multiple industry honors, contributed to leading publications, and holds a B.S. Darin Ezra is a veteran of the beverage industry with decades of experience bringing successful products to market. Under his leadership, Power Brands has guided hundreds of clients from idea to launch, including major names in energy drinks, health beverages, and functional waters.
As we then launched cpg packaging design services, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. Track business performance against key competitors at every stage of the product lifecycle. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you’ll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle. Based in Greater Boston, Maggie enjoys exploring New England’s parks and hiking trails with her dog, Wally. Her expertise in InDesign and her love for creative strategy make her a dynamic force in the marketing world.
Agencies use rapid prototyping to create physical samples of the cpg packaging design services, allowing you to see and feel the design. Zenpack, for instance, uses a cutting-edge ESKO Kongsberg X22 cutting table to quickly produce prototypes. This phase is crucial for testing the design’s functionality, making necessary revisions, and ensuring the final product can withstand the demands of manufacturing and transportation.