The Digital Edge You Get with Goat Agency

Goat has since grown beyond influencer marketing to offer full-service social media tools, including social strategy, paid media and production. And as more marketers increase their investment on social channels, Goat expects influencer paid media to become the best performing channel in the overall social media strategy. Our approach to influencer selection comes from the performance data within our CRM, which tracks over 60K influencers and monitors the results of all influencer-led campaigns. We combine this data with real human relationship management, social-first creative strategy, paid media, and expert tracking, measurement, optimisation and reporting learn more.

Goat Agency services capabilities have expanded to reflect the social media and influencer landscape as a whole. We help brands like Mars, Unilever, Tesco, Dell and NIVEA to leverage every aspect of creator and influencer marketing, from organic campaigns and talent ambassador programs to paid media and influencer-led commerce.

Kick start your business growth, working with a top digital marketing agency that knows search engine marketing, inside out. Enjoy an easy to understand and impactful strategy and the peace of mind of a guaranteed return on investment; delivered by a friendly team that truly cares, on hand every step of the way. More and more marketers are after influencers to up their marketing game. But the secret to success, Goat’s leadership contends, is in viewing influencers as a newer form of performance media and using data to deliver clients guaranteed outcomes. Leveraging its campaign data and customer relationship management system help the agency to ensure these deliverables at a fixed price. Discover how Goat Agency services, a global influencer marketing agency part of GroupM Nexus, drastically reduced their invoice volume by 80% through streamlining influencer payments with Gigapay.

Goat stands for Greatest Of All Time and in my eyes, Harry and the team definitely are. They’re making incredible waves and for only being 24/25, Harry already has a lifetime of experience and accolades under his belt. Reach an audience of more than 2.3 million active marketing professionals. We’ve collated the key findings into one digestible report, including tips and actionable insights from Goat employees in the UK and US. NZ children are being exposed to unhealthy food, alcohol and gambling marketing 76 times every day, new study finds. A forecast by research firm Insider Intelligence predicts that advertiser spend on influencers will top US$6-billion in 2023.

Develop an interactive tool on the Goat Agency website that allows potential clients to estimate the return on investment they could achieve through influencer marketing campaigns. This strategy provides tangible value and demonstrates the agency’s commitment to data-driven results. We are a support network for people working at brands, businesses, agencies, vendors, and academia.

The company was founded in 2015 by Shepherd and his two partners Cooke and Hugo who, according to Goat’s website, met while working for a social media group in 2012. Influencer marketing is when companies and brands partner with popular online personalities to promote products to their audiences on sites such as Facebook, YouTube and Instagram. GOAT implemented Gigapay’s solution to streamline their influencer payment process by handling the onboarding and consolidating the invoices per campaign. We have worked with over 70,000 influencers on campaigns for brands such as Lidl, Formula E, Pernod Ricard and Nivea. Partnering with YouGov, we surveyed 4,000 young men aged across the UK and US. We asked them questions pertaining to social media, influencers, male role models, and the depiction of men and masculinity online.

Elevate your brand’s presence with our comprehensive social media management services. We craft engaging content and manage your social media platforms, ensuring consistent, impactful interactions with your audience. With its new acquisition, Goat will now support GroupM to drive growth through performance to help global brands activate campaigns anywhere in the world.

Today’s podcast guest is Harry Hugo from the influencer and social media agency, The Goat Agency. If any of you spend any time on LinkedIn you might have seen The Goat Agency with their daily vlog that is getting tens of thousands of views every single day. Today’s podcast guest is Harry Hugo from the influencer and social media agency, The Goat Agency.

Using our proprietary social media intelligence tools and data science, we monitor your social channels and brand conversations, respond to social signals and synthesize social data points into meaningful trends and analysis based on your goals. Actionable data is displayed on Dapper Goat’s custom-built social media dashboards and on in-depth social media reports. Harness the power of diverse social platforms with targeted advertising campaigns that connect with audiences wherever they engage. Our cross-platform approach ensures your message is seen and heard across Google, LinkedIn, YouTube, TikTok, Facebook, and Instagram. Here’s where we make your brand and message tangible and apply our craft skills to create and evolve brands that create emotional connections and drive business performance. Create tailored video content for new clients showcasing the unique benefits of Goat Agency’s services and approach.

It captures their energy, reflects their creative edge, and gives their team the freedom to grow, adapt and publish at pace. Explore Ocast for a wide selection of media, agencies, and influencers to meet all your marketing needs. Generally, the agency is able to over-deliver on its promised results, or some 130% on average, Cooke claimed. For example, if a client is promised 10 influencers and 10 million impressions, but the effort falls short — Goat will pay for three additional influencers to meet the goals.

Our approach to influencer selection is formed by utilising the unique performance data gathered in our CRM system. This boasts over 100k influencers, from 30 different countries across all verticals and platforms. Specialising in data-led and end-to-end influencer marketing campaigns grounded in performance, Goat was founded in 2015 by Arron Shepherd, Nick Cooke, and Harry Hugo. According to the agency, they’ve tracked the performance of over 50,000 influencer channels and more than a quarter of a billion pieces of content since then. Customer sentiment appears highly positive, inferred from Goat Agency’s reported 99% success rate on influencer campaigns and their ability to attract and retain major global brands as clients, suggesting strong satisfaction with measurable results.

SKEL, aka Jason Skeldon, is a pop-culture-inspired artist based in Tampa, FL. His works, crafted with spray paint, acrylics, and stencils, are displayed across the U.S., including Hard Rock Casino Tampa. SKEL has collaborated with Nike, Lamborghini, and Neiman Marcus, with notable collectors like Kevin Hart and Taylor Swift. Get a behind-the-scenes look at what makes us unique and how we strive to create lasting success.

Serra will lead U.S. operations as managing director, building on Goat’s portfolio of several major clients that include Dell, Mars and Intuit. We’re a modern, full-service digital marketing agency born in the age of social, powered by influencers and scaled on results. According to Christian Juhl, Global CEO of GroupM, influencer marketing is an exciting growth area for the business, and one in which clients are looking for globally scaled and outcomes-driven capabilities. Effective social media marketing needs creative content that will resonate with your audience, inspire social engagement, improve brand awareness, and drive goals. Our content creation team has decades of experience creating photos, videos, GIFs, boomerangs and whatever social content you need.

Goat Agency positions itself as the leading global social-first marketing agency specializing in data-led, performance-driven influencer campaigns. They offer comprehensive, end-to-end solutions, combining authentic content with paid social, for major brands worldwide. Operating as part of GroupM Nexus, Goat will support GroupM’s strategy to help clients drive growth through performance. Goat is a global award-winning agency delivering niche content, to niche audiences, at scale.

In an era where human and creator-first content reigns supreme, we help brands to harness its power in combination with connected media to build Influence Everywhere. In 2025, The Goat Agency represents over 650 social and influencer experts in 37 markets worldwide. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Ford, Dell, NIVEA, Natwest, Tesco, Jose Cuervo, IBM and Unilever.

Limited information on pricing models and accessibility for smaller brands. The minimum budget required is GBP 30,000 per month, with a contract duration of at least six months, emphasizing their focus on comprehensive and strategic campaign planning. Web Development isn’t just about creating websites, rather than creating aconnection and user experience that will delight your customers and makeyour business grow and flourish. As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising.

Goat is a global agency with offices in London, New York, Singapore, and Monaco. With an average age of 24, our team of disrupters run campaigns for the likes of Formula E, Pernod Ricard, New Look, UEFA and more. Realising that online creators were essentially a new media channel, and believing this would be the next big thing for brands, they took the leap and founded The Goat Agency in 2015.

At Flying Goat Agency, our mission is to deliver innovative marketing solutions that drive growth, amplify brand visibility, and maximize ROI. Influencer Hero emphasizes offering customizable and flexible influencer marketing solutions, focusing on adapting to the unique needs of small to medium-sized enterprises. Crafting tailored influencer marketing strategies to meet specific brand needs. We are now the only truly scaled influencer solution with over 550 employees in 37 local markets and global HQs in London and New York. Using content creators and influencers is especially popular when it comes to growing on TikTok, McFarland added. The short-form video platform has become the most popular social and entertainment platform, outpacing Facebook, Instagram and Snap — particularly when it comes to attracting younger users.

As social media specialists, we have developed comprehensive methods of delivering best in class social & influencer campaigns. We guarantee all of our deliverables upfront, benchmarking ahead of campaign kick-off. We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.

Our capabilities have expanded to keep our clients at the forefront of what’s possible within influencer. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Dell, Unilever, Tesco, NIVEA and Activision Blizzard. I am looking for an agency to run a large-scale influencer campaign to promote our financial products available worldwide. Goat is one of the fastest growing agencies globally focusing in influencer-first strategies on an unrivalled scale. Our team come from a diverse background of experience, culminating in a passion for influencer marketing and the power it has in the 21st century. We see influencer as a full-funnel marketing channel, and we work with clients to devise strategies that will meet their objectives; whether it’s to drive brand awareness and consideration, or conversions, installs and sign ups.

Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University. McCoy brings two decades of experience of working with blue-chip clients in various markets, including in Africa and the Middle East.

Content is king for your customers now more than ever and social media influencers can generate and promote unique content that helps drive social media and sales goals. We’ve worked with, retained and scaled some of the most exciting brands in the world, and delivered award-winning social and influencer campaigns in over 70 countries and 28 languages. Since 2015, we’ve worked with, retained and scaled some of the world’s most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. About one-third of Goat’s global revenue currently comes from the U.S., and Cooke said it should overtake its other markets within a year. Goat has created more than 2,000 campaigns across 70 countries leveraging data on more than 100,000 influencers.

The Goat Agency has worked with many globally recognised brands such as KFC, Liverpool FC, Malibu and Formula E. Our strategic approach enhances your visibility and connects you with industry leaders and potential candidates, fostering growth and competitive advantage. Discover our services and see how we can boost your business’s growth and success. Goat Agency’s market is predominantly the US and UK, with significant presence in Singapore and expansion into other global markets, highlighting their international reach. GOAT Agency has a wide-ranging clientele, including well-known brands such as Olay, Trip, Fireball, Dell, Belmond, and Nivea.

They differentiate by seamlessly integrating organic influencer content with targeted paid social strategies, delivering measurable impact from brand awareness to conversions across diverse platforms. An influencer marketing agency specializes in connecting brands with influencers to promote products or services through various social media platforms. These agencies handle everything from identifying the right influencers for a brand’s goals, negotiating contracts, and strategizing campaigns to analyzing the performance and impact of these campaigns. The Goat Agency leverages its proprietary technology platform to enhance its influencer marketing campaigns effectively.

Founded in London, UK in 2015, The Goat Agency specializes in using influencers and ads to promote brands on social media platforms and tracking the effectiveness of those campaigns. It offers clients guaranteed results depending on their level of spending. Founded in August 2015, Goat has been built on an ethos of creating influencer marketing campaigns that deliver guaranteed results.

Both agency and influencer marketing software contribute to a vibrant ecosystem that supports a range of marketing objectives across the digital landscape. Inflexion’s significant minority investment supported the business to expand globally, with a core focus on the North American market, as well as benefitting from secular market growth drivers. Goat is a specialist influencer marketing agency based in the UK and US, but operating around the world with clients such as Meta, Uber and Dell. In 2025, The Goat Agency represents over 600 social and influencer experts in 37 markets worldwide. We are globally recognised for our award-winning campaigns and content, and credited for helping to shape the influencer industry into what it is today. Influencer Marketing can be one of the most powerful tools in your social media marketing.